A software group, not a project shop. The people who scope the work build it, and the architecture we choose on day one is the one that still holds three years later. Growth is stage seven of our process, not an upsell.
Long-term products rather than one-off launches. Six of the seventy we have shipped.
All projects
Six reasons, all of them structural rather than promotional.
Product, design, frontend, backend, data and infrastructure sit together from the first week, so nothing is lost between disciplines that never met.
We do not force a stack into a project. Simplicity is valuable when it is sufficient; complexity is justified only when the problem genuinely requires it.
Modular services, real-time where it is needed, queues and caching where they earn their place — engineered to the level the product requires, with room to grow.
Authentication, access control, API protection, validation and logging are architectural decisions made at the start, not a review at the end.
Database and data model choices are among the first we make, because everything built afterwards encodes an assumption about them.
A first release is where the product starts. Maintenance, monitoring, optimisation and new capability are part of the plan, not an upsell after it.
A triangle becomes a structure. Each stage adds geometry rather than replacing it.
Business goals, users, workflows, constraints and the existing system. We write down what is true before proposing anything.
Scope, sequence and the technical direction. Architecture and stack are decided here, after the problem — never before it.
Flows and interfaces designed against real content and reviewed in the browser, with data model and interface moving together.
Short cycles and working software each time. Frontend, backend, data and infrastructure are built as one system, not four.
Automated coverage where it pays, security and performance checks, and structured sessions with the people who will use it.
Deployment, migration and the handover of a system your own team can operate, with monitoring in place before release.
Measurement, iteration, new capabilities and scaling. Most of a product’s real life happens here.
Small enough that the people you meet in the first call are the people who build the thing.
Meet the team
Founder, lead software architect & full-stack developer
Founder of Cactus and a multidisciplinary engineer with over a decade of experience across web, mobile, desktop and enterprise platforms. Omid owns the technical direction — architecture, product strategy and the engineering decisions that shape a build — and has worked on more than seventy projects from first prototype to long-term operation.
They rebuilt the platform our business runs on, and the handover was so complete our own team shipped the next release without them.
