Why growth is a stage, not an upsell

Practice21 Jun 20261 minAli Manoochehri

Seven potted cacti in a row, each at a later stage of growth

Most agency processes end at launch, which is exactly where the interesting information starts arriving.

We plan stage seven during stage two. Monitoring, the first iteration list and the budget to act on it are part of the original scope, because a roadmap written before anyone has used the thing is a guess with a Gantt chart attached.

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