Skip to content

Royal Game Cafe

Sell the room, catalogue 250+ games, and keep a table reservation one tap away — at two in the morning, on a phone.

Royal Game Cafe — Hospitality
ClientRoyal Game Cafe, Richmond Hill, Ontario
IndustryHospitality
Year2021
CountryCanada
ScopeWebsite, reservation flow and local SEO
StatusLive
01 / Overview

Three jobs at once

A late-night board game cafe and lounge needed its site to convey atmosphere, act as a browsable catalogue of more than 250 games and its hosted Mafia scenarios, and turn a visitor into a table reservation. Its customers search locally and late, often on a phone, and often while deciding where to go next.

02 / What we did

The practices this build came out of.

01Hospitality website

02WordPress development

03Local SEO

03 / Real screensCaptured from the delivered build
Royal Game Cafe — Game library
Game library
Royal Game Cafe — Mafia scenarios
Mafia scenarios
Royal Game Cafe — Reservation
Reservation
04 / Approach

A page for every game, a reservation on every page

Built on WordPress with Elementor and a hospitality theme, the site gives each game and each Mafia scenario its own page, adds a structured food and drink menu and a gallery, and keeps the reservation call to action permanently reachable through a persistent mobile bottom menu. Local business schema, AIOSEO Pro and live social and review feeds handle discovery and trust.

WordPressElementorAIOSEO ProLocal business schemaWP Rocket
05 / Experience

Dark lounge, practical structure

A gold-and-black palette and warm interior photography do the atmospheric work; card-based activity blocks and a searchable library do the functional work. Opening hours are stated where a late-night visitor will look for them first, and real photographs and customer reviews carry the credibility that a venue listing usually cannot.

06 / Results

Traffic, revenue and conversion figures belong to the client, so we do not publish them. What follows is what the delivered build contains.

250+Games cataloguedEach with its own page.
One tapTo reservePersistent mobile bottom menu.
LocalSEO schemaLocal business markup for map and search.

Build somethingThat keeps working.

Tell us what you are building. We will tell you what we would do first.