User interface design
The surface, decided properly: type scale, density, colour and every state a component can be in — hover, focus, error, empty, loading.
- Interface systems
- State design
- Editorial layout
User experience design
Flows, structure and the decisions that make software feel finished. Designed against real content, because real content is what breaks a layout.
- Flow design
- Information architecture
- Usability review
Product design
Design that starts at what the product is for. Scope, sequence and interface decided together rather than handed between disciplines.
- Concept design
- Feature definition
- Design critique
Design systems
A component library, tokens and the rules that keep them alive in production — so the tenth screen costs less to design than the first.
- Design tokens
- Component libraries
- Documentation & guidelines
Prototyping & interaction design
Motion and interaction prototyped early, so behaviour is agreed while it is still cheap to change and implemented to a budget the device can hold.
- Interactive prototypes
- Motion specification
- Browser review
Graphic design & brand visuals
Identity work and digital assets for software companies: a mark, a type system and the rules that keep both consistent inside the product.
- Brand visuals
- Digital assets
- Guidelines
The same sevenStages.
The same sequence runs whether the engagement is four weeks or four quarters. Only the depth of each stage changes.
Discover
Business goals, users, workflows, constraints and the existing system. We write down what is true before proposing anything.
Strategize
Scope, sequence and the technical direction. Architecture and stack are decided here, after the problem — never before it.
Design
Flows and interfaces designed against real content and reviewed in the browser, with data model and interface moving together.
Build
Short cycles and working software each time. Frontend, backend, data and infrastructure are built as one system, not four.
Test
Automated coverage where it pays, security and performance checks, and structured sessions with the people who will use it.
Launch
Deployment, migration and the handover of a system your own team can operate, with monitoring in place before release.
Grow
Measurement, iteration, new capabilities and scaling. Most of a product’s real life happens here.
