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01 / Practice

Web & platform

Fast, scalable, well-engineered web experiences built around the business goal rather than the framework.

Sculptural graphite layers connected by a lime glass prism, illustrating software architecture.
01

Custom web design & development

Sites and platforms designed and built for one business rather than assembled from a template. Structure, content model and interface are decided together, before the first component is written.

  • Website redesign & modernisation
  • High-converting landing pages
  • Progressive web apps
Next.jsReact
02

Frontend development — React & Next.js

Production front ends with a bias toward fewer moving parts: server-rendered by default, interactive where interaction earns its cost, and measured against a performance budget.

  • Component architecture
  • Server rendering & SEO
  • Performance budgets
  • Accessibility
ReactNext.jsTypeScript
03

Backend engineering — Node.js, PHP & Python

APIs and services designed around the data model rather than the framework, so the second and third feature cost less than the first. Real-time, queued and background work included.

  • API design
  • Real-time services
  • Queues & background workers
  • Caching layers
Node.jsPHPPythonPostgreSQL
04

CMS & WordPress engineering

Editing models built for the people who publish daily — custom themes and plugins, or a headless CMS behind a modern front end when that serves the product better.

  • Custom themes & plugins
  • Headless CMS
  • Performance optimisation
  • Editorial workflow
WordPressHeadless CMS
05

E-commerce development

Stores that carry the brand and the operations at the same time: variants, accounts, checkout, multilingual catalogues and the reporting the business actually runs on.

  • WooCommerce
  • Shopify
  • Custom commerce platforms
  • Multilingual storefronts
WooCommerceShopify
How it runs

The same sevenStages.

The same sequence runs whether the engagement is four weeks or four quarters. Only the depth of each stage changes.

01

Discover

Business goals, users, workflows, constraints and the existing system. We write down what is true before proposing anything.

02

Strategize

Scope, sequence and the technical direction. Architecture and stack are decided here, after the problem — never before it.

03

Design

Flows and interfaces designed against real content and reviewed in the browser, with data model and interface moving together.

04

Build

Short cycles and working software each time. Frontend, backend, data and infrastructure are built as one system, not four.

05

Test

Automated coverage where it pays, security and performance checks, and structured sessions with the people who will use it.

06

Launch

Deployment, migration and the handover of a system your own team can operate, with monitoring in place before release.

07

Grow

Measurement, iteration, new capabilities and scaling. Most of a product’s real life happens here.

Start with theProblem, not thedeliverable.

Describe what is in the way. We will say which practice it belongs to.