A product that needs a context to make sense
AHK designs and manufactures wireless call and paging systems in Iran. A call button means nothing on its own; it means something once you see it on a restaurant table, a hospital bed, a hotel desk or a poolside. The catalogue needed that context to be the way in.
The practices this build came out of.
01Corporate website
02Product catalogue
03WordPress development
Organised by application, not by part number
A WordPress build presenting the company, its solutions by environment, the product range, customers and a blog, in English for an international as well as a domestic audience. Products are reachable both from the solution they belong to and from the catalogue directly.
Plain, credible, product-led
Photography puts the hardware into the room it is sold for, and the supporting content answers what a buyer actually asks: build quality, after-sales service, warranty and customisation. The structure has held since 2018, which for a manufacturer catalogue is the point.
Traffic, revenue and conversion figures belong to the client, so we do not publish them. What follows is what the delivered build contains.