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KMT

A healthcare group that sells into three regions, explained in two languages.

KMT — Healthcare distribution
ClientKMT GmbH
IndustryHealthcare distribution
Year2020
CountryGermany
ScopeCorporate website and information architecture
01 / Overview

A distributor is its structure

KMT does medical business development, market research, market-entry strategy and distribution, across the Middle East, North America and the Caucasus, representing manufacturers who each want their own line visible. A visitor arrives asking which of those applies to them, and the answer is structural rather than something a paragraph can carry.

02 / What we did

The practices this build came out of.

01Corporate website

02Multilingual development

03Information architecture

03 / Approach

Divisions and markets as the navigation

The site is organised around the two questions a partner arrives with: what the group does, and where it operates. Divisions and International are top-level destinations rather than sections of an About page, and the whole site is published in German and English so a Bremen supplier and an overseas manufacturer read the same structure.

04 / Results

Traffic, revenue and conversion figures belong to the client, so we do not publish them. What follows is what the delivered build contains.

2LanguagesGerman and English.
3Regions coveredMiddle East, North America, the Caucasus.

Build somethingThat keeps working.

Tell us what you are building. We will tell you what we would do first.