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A kitchenware shop where the catalogue is the product: ten categories, one price, no hunting.

Home Gallery — Homeware retail
ClientHome Gallery
IndustryHomeware retail
Year2024
CountryIran
ScopeE-commerce delivery
01 / Overview

A wide catalogue of things that all look alike

Glassware is a hard catalogue to browse. Fifty tumblers photographed the same way on the same background are hard to tell apart, and the thing that separates them — the size, the brand, the set they belong to — is exactly what a grid of thumbnails throws away.

02 / What we did

The practices this build came out of.

01E-commerce

02WooCommerce development

03RTL design

03 / Real screensCaptured from the delivered build
Home Gallery — Category listing
Category listing
Home Gallery — Product page
Product page
04 / Approach

Category first, brand second

The store opens on its ten categories rather than on products, so the first choice a visitor makes is the one that narrows the catalogue most. Inside a category, listings carry the brand and the piece in the product name, its category beneath it and the price in Toman below that, so three thumbnails of near-identical glasses still read as three different products.

WordPressWooCommerceRTL
05 / Experience

The controls a shopper actually uses

Sorting, page size and a grid-or-list switch sit above the listing; wishlist and compare sit on the card. The free-shipping threshold is stated in the header rather than discovered at checkout, and the whole storefront is right-to-left Persian rather than a left-to-right theme with the text flipped.

06 / Results

Traffic, revenue and conversion figures belong to the client, so we do not publish them. What follows is what the delivered build contains.

10Product categoriesThe first choice on the home page.
TomanPriced inPersian storefront, RTL throughout.

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