Navigating a catalogue of near-identical thumbnails
Fairuza sells handmade Persian carpets into the Russian market. Buyers shop by colour, size and how a piece will sit in a room, not by collection name — and they are buying across a border, from a brand they have not met, in a category where authenticity is the whole value.
The practices this build came out of.
01E-commerce
02WooCommerce development
03Multilingual development
Parallel taxonomies instead of one hierarchy
Built on WordPress and WooCommerce with the WoodMart theme, Elementor Pro and WPML for a Russian and Persian bilingual interface. The catalogue is organised in parallel by collection, style, material, size and colour family, so a buyer can enter from whichever axis matters to them rather than being funnelled through a single menu.
Craft, and reasons to trust it
A turquoise and cream palette with texture-rich photography and close-up detail shots conveys the handmade work at thumbnail scale. Delivery, quality guarantee and payment messaging stay visible throughout, because the objection in a cross-border purchase is never the product.
Traffic, revenue and conversion figures belong to the client, so we do not publish them. What follows is what the delivered build contains.
