Two audiences, one company
SECO exports methanol produced within the Sepehr Energy and Petrofarhang group and runs a logistics department for petrochemical, oil and gas shipments. The site had to establish credibility with Iranian stakeholders and with international buyers and suppliers at the same time, and to keep both versions in step as the company published.
The practices this build came out of.
01Corporate website
02Multilingual development
03WordPress development
One structure, two directions
A fully bilingual WordPress build with Elementor Pro and WPML, where the same content architecture renders right-to-left in Persian and left-to-right in English. Alongside the company profile and news archive it carries an interactive flipbook product catalogue, image and video galleries, and dedicated enquiry, supplier-registration and job-application forms.
Industrial, formal, fast
Deep navy and red over petrochemical plant photography, in structured grid blocks that suit a B2B reader scanning for a specification. The media weight that comes with that photography is handled by WP Rocket caching and WebP conversion, so a heavy corporate site still opens quickly from either market.
Traffic, revenue and conversion figures belong to the client, so we do not publish them. What follows is what the delivered build contains.
