One site, two readers, several school levels
An international school publishes for parents and for students at the same time, across several academic levels, in two languages and two reading directions. The content volume is the problem: everything matters to someone, and nothing can be more than a step or two away.
The practices this build came out of.
01Educational website
02Information architecture
03WordPress development
Structure before styling
A WordPress platform with Elementor for layout and a multi-page architecture organised around what a visitor came to do: admissions and registration, academic programmes, news and announcements, gallery and media, contact and enquiry. Caching, SEO and analytics were part of the build rather than added afterwards.
Formal, legible, trustworthy
A blue and neutral palette, grid-based layout and formal typography suited to an institution whose first job is to reassure. Readability was prioritised over decoration throughout, and the bilingual layout was handled as a structural decision rather than a stylesheet override.
Traffic, revenue and conversion figures belong to the client, so we do not publish them. What follows is what the delivered build contains.
